Door to Door Security Companies
Security System Sale
Pitch
Hey, how are you! (Icebreaker) My name is ____ I’m with _____ company. I’m the one who has helped out your neighbors with the cameras! I am super busy with the neighbors, so I will just show you what I have done for them and then be on my way.
Hook
(Proceeds to show customer visuals: Product list, App, yard sign etc.)
Pull Back
I’m not saying it would be a fit for you and your family. However, none of the neighbors have said no until they have seen the price. All I need is just the corner of your table, a piece of paper and a pencil.
Presentation
(proceeds to walk into the house to show sales presentation)
Asking good questions to understand your prospect:
- Would you say youre more worried about car theft, break-ins, or just surveillance around the house?
- What part of the home are you most worried about?
- Have you ever had a protective system in your home?
Build out prospects package-
Throughout the build out process of the sale, remember to build value in the products and decrease the buying pressure of the sale. Prospects have the best chance of purchasing when they see a lot of value in the product and feel like they have all the control.
Increase Value, Decrease pressure!
Dropping Price
Arguably the most strategic part of the sale. This is where the sales person gives the final price of the equipment plus the service. Important note:
- Be confident when you tell them the sales price.
- Make it seem like not that much with sayings like “Total would be ___ that it!!”
Close
Trial-Close
- In the trial close the sales rep hits on the trial period of the product.
“Best part about the system is that you get to try it out inside of the home for 3 days! If you love it you keep it, If not… We will come and take it down as if nothing happened.”
Assumptive close
- With the Assumptive close the sales rep simply assumes the sale:
“Fun thing I liked to do with all of my clients is to simply see where they would like the cameras around the house. Can you show me where you would want the cameras?”
“Where would you like the main smart panel to go?”
Options Close
- With the Options Close the sales person will give their prospect different options to move forward with the sale.
- What would you add or take away from your personalized package?
- Would you rather have a camera on the front or the back? Or both?
Note –
When giving an options close, never give your prospect the options of waiting for the sale. Avoid giving them an option of waiting a day, or giving them a couple of hours and then come back to get their final answer.
Installation
The installation of the System is very dependent on the company that you choose to work for. On average, the system installation is a same day installation. This helps solidify the sale for your customers. This helps them see, feel and use the system to know if they would use the system.
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