The Ultimate Guide to the Perfect Door-to-Door Sales Pitch: 5 Steps to Perfection

In this article, we talk about the 5 steps to perfecting your door-to-door sales pitch

Perfect your Pitch

The pitch is the most essential part of Door-to-Door Sales.

What is a door-to-door sales pitch?

A door-to-door sales pitch is usually the first 15-20 words from the salesperson’s mouth.

It usually consists of an icebreaker, Introduction, Hook, Pull back, and assumptive continuance (Next Stepping) into the presentation.

In the first 5 seconds of your door approach and sales pitch the prospect has already judged you as a person, an expert in your industry, and how you value your life and job.

This is why it is crucial to practice your pitch before you hit the doors and perfect your pitch over time.

Perfecting your “pitch” at the doors can be long and tedious.

Many door-to-door sales representatives will find success with their pitch and will stop learning how to make it even better.

Always continue to perfect your pitch, and when it’s perfect… perfect it even more.

1. Ice Breaker (disarming your customer):

An ice breaker in door-to-door sales is when the sales rep tries to break down or disarm the prospect’s initial disapproval.

This icebreaker can be anything, but it tells the prospect, “Hey, I’m a real person with real feelings and emotions.”

Some examples of door-to-door ice breakers:

“You’re probably like, ‘Who the heck is this guy?'”
“Is your dog gonna bite my leg off?”
“I know this is super random, but…”

In these examples, you can see how each icebreaker attempts to make the prospect realize that you, as a salesperson, are a natural person and not what they may have thought at first.

2. Introduction

Who you are
What company you are with
What you’re doing

Example: “I’ll be super quick; my name is Jimmy. I’m with company XYZ; I’m the one who has been helping all the neighbors kill their bugs.

Introductions should be short, quick and to the point.

3. Hook

Show your prospect a visual so they can see it, not just hear it.

Security app (Security)
Pest Control before and after pictures (Pest Control)
Energy rates or news articles about increasing energy rates (Solar)

Example: “I am super busy, so I’ll just show you our app and be on my way … (Show security app)”

A good hook will raise the eyebrows of your prospects and get them a little curious.

4. Pull-Back

Psychologically, people want what they can’t have; this is the purpose of the “pull-back.”

Not saying this would be a fit for you.
I’m not sure you would even qualify for our best deal.
I’m not sure we could even fit you in today, but if we can, we will do it dirt cheap.

Example: “I’m not even sure it would fit you, but no one has been saying yes or no until they see the numbers.

5. Next-Stepping

Helping customers move forward with the sales without making them feel uncomfortable.

Getting inside to present and show the numbers
Calling your installer to see if they could fit your customer in
Pre-qualifying your customer for financing

Example: “Do you have a table where I can write down a couple numbers to show you the price? I’ll be super quick (continues to walk into the house).”

Tonality

Think of when someone sends you a text message, and you don’t know what voice they use when saying what they said.

Where did they put the emphasis on the words?
Are they mad?
Are they being empathetic?

The same is true when you are on the doors giving your sales pitch.

Where you emphasize words, up-tones, down-tones, etc., make a massive difference in the effectiveness of your pitch.

Common Practices:

Always end your sentences with a down tone. (This tells your customer you are still in control of the conversation)
Try to talk with a deeper voice (This gives off a confident an controlling presence)
Let their be silence in the conversation, but not enough for them to bring out an objection (this will let the customer think through what you are saying)

Non-Verbals

Nonverbals are the most essential part of any door approach, pitch, presentation, and sale.

But first, what even are non-verbals?

Non-verbals are simply everything that you say to your customer but doesn’t come out of your mouth.

What are you saying with your body language?
What are you saying with your tone of voice?
How confident are you saying what you are saying?

These are good questions you should ask yourself when working on your nonverbals of a door-to-door pitch.

Common practices:

When approaching the door to make your door-to-door sales pitch, you should knock on the door and take 10-15 steps back away from the door.

This gives your customers room to feel more comfortable, and less closed off when they open the door.

This also gives the effect that you want them to come out to you so they can hear you.

When waiting for your prospect to open the door to address you, you should be standing adjacent to the door instead of dead on to the door.

Again, this lets the customer feel they have room to escape the uncomfortable situation.

As you walk through your perfect sales pitch, be confident in what you say.

Say it as though you really mean it, as though you really want your customer to believe it, too.

Practice, practice, practice, and soon enough, you will see the non-verbals of your sales pitch begin to bring you more success.

Confidence

Confidence is key!

Confidence really is vital to anything and everything we do in life, but especially if you want to be successful in door-to-door sales.

As we talked about earlier in this article, every customer or prospect that you speak to will judge you within the first 5 seconds of every door approach.

In this door approach or sales pitch, it is crucial for your customer to see that you are confident in what you are selling and confident in yourself.

The second that confidence is not found in these parts of the sale, the second that you lose the sale.

Don’t worry if you are not confident initially; confidence takes time and practice.

If you’ve never made a sale in door-to-door sales, it is hard to be confident in yourself that you can.

“Steal confidence from others.”

Find someone in your team or who you sell with, and look at their confidence when they knock on the door.

They have sold a time or two on the doors and have confidence because they have done it before.

So steal their confidence and realize that many people who came before you have sold on the doors, and you can, too.

So steal their confidence, stand up straight, and realize that you can sell anything on the doors when you are confident in yourself and your product.

Conclusion

In conclusion, your door-to-door sales pitch is the most essential part of the sale.

You need to have a good sales pitch to gain the trust of your customers and sell them something.

Through experience and practice, you will, in time, perfect your own unique sales pitch and find success.

Remember to 1st disarm the customer with an icebreaker, 2nd introduce yourself as a real human being, 3rd get their eyebrows to raise with your sales hook, 4th act as if they can’t get it even if they want to with your pull-back, and 5th be assumptive throughout the process and next-step them onto the next part of the sale.

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